Taylor Made Stallions has announced the launch of a new promotion for the Keeneland November sale called “Taylor Made Money”, which is designed to enhance value for the buyers and sellers of broodmares that are in foal to Taylor Made’s freshman stallions of 2017 – California Chrome, Mshawish, and Not This Time.

“Our new ‘Taylor Made Money’ promotion was designed to benefit both buyers and sellers of the over 50 broodmares selling at this week’s Keeneland November sale that are in foal to our exciting first-year stallions of 2017 – California Chrome, Mshawish and Not This Time,” said Duncan Taylor, Taylor Made President & CEO. “Buying one of these mares will automatically earn the buyer Taylor Made Money that will be good to use for up to 33% off the stud fee for an approved mare they wish to breed to one of those stallions in 2018, and the buyer will also receive the benefit of Taylor Made Stallions honoring the guaranteed live foal agreement in 2018 for the broodmare they purchase. 

“We could not be more enthusiastic about the potential of all 3 stallions, and we’re hopeful that the ‘Taylor Made Money’ promotion allows buyers to bid with confidence this week at Keeneland, knowing they will be buying a mare in foal to an exciting first-year stallion, while also reducing risk and saving money on a future stud fee,” added Taylor.

Taylor Made Money is credit earned by a buyer of a broodmare in foal to the aforementioned three stallions at Keeneland November. That credit can be used to significantly reduce the stud fee on one of those three stallions for an approved mare in 2018. The fees that will be offered to the buyers of these eligible sale broodmares are as follows:

Another benefit offered to buyers through the Taylor Made Money promotion is that all broodmares purchased in-foal to California Chrome, Mshawish and Not This Time will be given a free season for an approved mare back to the same stallion for the 2018 breeding season if the purchased in-foal mare does not produce a live foal in 2018.

For more information about Taylor Made Money, or to see which broodmares selling at Keeneland November are eligible for the promotion, visit http://www.taylormadestallions.com/money.html, or contact Travis White or Brooks Taylor at 859-885-3345. Taylor Made representatives will also be available to discuss Taylor Made Money at the Taylor Made sales barns this week at Fasig-Tipton and Keeneland November.